Global by Design

I was recently interviewed by the folks at Marketing Sherpa on the basics of Web globalization. The article came out today and is available for free here until January 13th.

Anne Holland founded Marketing Sherpa back in 2000 and in a very short time grew the company into a prolific publisher of marketing-focused newsletters, reports and events. The company now claims more than 170,000 subscribers. If you’re in marketing, you should drop by their Web site.

• Jupiter jumps in to Web globalization research
• Sears Targets Latinos, But its Web Site Needs Work
• Xbox Globalization
• Vendor PR Blitz: SDL, Sony, TRADOS
• Alibris Gearing Up to Expand Globally
• SDL Promotes Marketing to the C-Level