Cool News of the Day excerpts a recent Forbes article on Frito-Lay’s struggle to sell potato chips in China. It’s worth a quick read. Here’s an excerpt:
First off, “China bans potato imports,” forcing Lay’s to open a couple of farms and grow its own spuds. Then there is the matter of adjusting potato chip flavors to match native palates. “A key right now is the local flavors, such as red meat,” says David Wong, who leads the charge for Frito-Lay in Shanghai. Lay’s (which is pronounced “Leshi” and thereby translates into “Happy Things”) is responding with taste sensations such as ‘crispy fragrant French chicken wings,” and “fresh crispy seafood.”
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