Global by Design

Adventures in Web Globalization

 

What the World Wants

Posted on by John Yunker

Very interesting article in the NY Times today about the inner workings of Google:

The projected display, called Live Query, shows updated samples of what people around the world are typing into Google’s search engine. The terms scroll by in English, Chinese, Spanish, Swedish, Japanese, Korean, French, Dutch, Italian – any of the 86 languages that Google tracks.

I’ve gotten a glimpse of this phenomenon because the Tower of Babel demonstration pages that I put together several months for my book now brings in people who search for “Tower of Babel” in different langauges. Near the top of the web logs are search strings like “torre de babel” and “turmbau zu babel.”

Want to increase traffic to your Web site? Translate, translate, translate…

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Written by John Yunker

John is co-founder of Byte Level Research and author of The Web Globalization Report Card.

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Tags: Web Globalization