Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place.
Amazon launched its Great Indian Festival promotion this week with free prizes including a number of cars, even a free home.
Just a day in, Amazon claims record sales and one billion hits, which doesn’t really mean anything, but sounds impressive.
Retailers have awakened to the importance of local holidays around the world. Just as retailers outside of China have discovered China’s immensely popular Singles Day, they can’t ignore fall festival season in India.
And this holiday isn’t just about retailers, but any global company. Like Chevrolet, which is offering a free gold coin for purchases during festival season: