Nike improves its global gateway


Nike made an important improvement to its global gateway over the past year that I want to draw your attention to.

First, let’s take a look at the home page, circa 2015:


If you look closely at the bottom of the web page, to the left, you’ll see the American flag — the link to the global gateway menu.

Clearly, this is not the most visible location for a global gateway. Footers are for legalese and other garbage — not for your most important global navigation interface.

Fortunately, Nike has since promoted the gateway link to the header, as shown here today:


As the flag itself, I recommend using a globe icon instead, alongside the locale name.

But progress is progress and the promotion of the global gateway into the header is one reason why Nike made it into the top 25 best global websites.

For more information, check out the 2016 Web Globalization Report Card.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

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