You can now register the Japanese equivalent of .com: .コム

verisign_japanese_com

verisign_japanese_com

And so it begins.

Verisign, the registrar that manages .com domains, has begun its rollout of non-Latin .com equivalents, beginning with Japanese:

Japanese .com domain

Now, if you don’t have a Japanese domain name, slapping .コム to the end of your company’s name probably doesn’t make much sense from a branding perspective (though absolutely from an intellectual property perspective).

But more and more companies DO have Japanese domains names (or should).

And these companies will be registering this domain, if they haven’t already.

The official land rush begins May 16, 2016. So get ready!

Japanese is only just the beginning.

 

 

 

 

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.