I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat).
Like this gift card from Starbucks China:
And this hero image on the Microsoft China home page:
And Nike has put together a color-appropriate assortment of products:
Happy New Year!
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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