What’s wrong with this global gateway?

Screen Shot 2014-07-21 at 8.18.58 AM

Screen Shot 2014-07-21 at 8.18.58 AM

A few things.

First, using flags to indicate language is almost always a mistake.

Second, why are the language names all in English?

Only the “English language” text needs to be in English. The purpose of the gateway is to communicate with speakers of other languages, not just English speakers.

Finally, do we need “Language” at all? I would think not.

 

 

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.