Google reenters the domain name business

Google Domains

It is being reported that Google is venturing into new territory by getting into the domain registration business.

This isn’t completely accurate.

Google dabbled its feet in domain registration years ago.

And a few months ago Google began accepting registrations for its Japanese TLD.

But perhaps Google is serious this time about domains. I suspect it is, given that the company has invested millions in acquiring a swath of new gTLDs as indicated below (from the Google website):

google domains

What do you think? Would you register a domain through Google?

Also, I should say that this move isn’t just about GoDaddy going public and expanding into Google businesses. There are other reasons I believe that Google is getting back into domains, which I will write about later.

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