Pricing for good luck in Asia

iPad pricing China

I’ve written an article for client Pitney Bowes on pricing strategies in Asia.

Here, for example, is how the iPad mini is priced in China:

ipadmini_china_price

All those 8s are no coincidence.

Find out why here.

Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

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