I’ve written an article for client Pitney Bowes on pricing strategies in Asia.
Here, for example, is how the iPad mini is priced in China:
All those 8s are no coincidence.
Find out why here.
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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Great stuff John. I used to live at 888 8th Ave, and was made very much aware of this phenomenon!