Taking the Great American Pastime Global

I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually.

Fortunately there’s the MLB mobile app.

MLB mobile app

Now I can listen to the games — and Mike Shannon — in real time.

And I’m not alone. the MLB mobile app has been hugely popular.

In this All Things D interview, Bow Bowman, who runs digital operations for Major League Baseball, talked about taking its brand and digital properties global.

At about the 16 minute mark (see embed below) Bob mentions that non-US users of the MLB apps make up about 10% of all users, which was more than I expected. Most of the usage is in Asia (Korea, Taiwan, Japan) with the rest located in the Caribbean.

I took a brief tour of the non-US MLB websites.

If you visit MLB.com, you’ll see links to the localized websites right above the main logo — easy to find.

MLB global gateway

Here is the home page of MLB Taiwan, note the smart use of the .tw country code:

MLB Taiwan

Also note that the team names have also been translated.

I believe the Japan website is the result of a joint arrangement, hence the wildly different design.

MLB Japan

But I love seeing the .jp country code merged into the logo.

Here’s the full All Things D interview:

PS: I’m also the proud publisher of a book that has helped many MLB players improve their game: Intangibles: Big-League Stories and Strategies for Winning the Mental Game—in Baseball and in Life.

 

 

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