BMW: The best global automotive website of 2013

Logo of BMW

We included 14 automotive and supplier websites in the 2013 Web Globalization Report Card.

The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world.

Out of those 14 companies, BMW emerged on top.

Even though BMW won the category, it still ranks #44 out of the 150 websites studied, which means the automotive industry still has a long ways to go in terms of supporting web globalization best practices.

BMW emerged on top this year in part because its investment in languages. BMW supports an impressive 42 languages, behind only Honda  and Toyota. Over the past year, BMW added two additional languages.

BMW also stands apart in its support for local-language social networks. On its Brazil home page, for example, it includes this Facebook widget:

BMW Facebook Brazil

And a link to its Twitter feed:

BMW Twitter Brazil

Many companies have built entire teams around supporting their English-language social network platforms but have completely overlooked the importance of engaging with users in their native languages.

BMW does an above-average job of supporting a global design template. Many automotive companies have yet to embrace global consistency as a means of improving efficiency, global branding, and usability for people who often navigate between the .com and country websites.

BMW is weak in global navigation. In fact, none of the automative websites do a particularly good job of supporting a global gateway.

Here are the 14 automotive and supplier websites included in the 2013 Web Globalization Report Card:

  • Audi
  • BMW
  • Chevrolet
  • Ford
  • Goodyear
  • Honda
  • Hyundai
  • Lexus
  • Mercedes
  • Michelin
  • Mini
  • Nissan
  • Toyota
  • Volkswagen

Read more in the 2013 Web Globalization Report Card.

Also included: The Automotive Global Benchmark.

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