I’m pleased to announce a new (and free) report focused on the globalization of travel websites.
From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly — regardless of the user’s language or nationality.
Lionbridge sponsored the production of this report and is making the report available for free (registration required).
Lionbridge suggested the websites they wanted to see included but they did not play any role in the analysis of these sites. I’ve been studying many of these companies for years now through the Web Globalization Report Card.
Even if your company is not a member of this industry, you may find this report valuable. Included are a number of general web globalization best practices.
Furthermore, the travel industry includes a handful of companies that have really innovated in regards to the globalization of websites and mobile apps, companies like Booking.com, Hotels.com, and Kayak.
In all, this report scores 71 companies across a seven segments, including hotels, airlines, rental cars, cruise lines, and online travel agencies. Companies include Starwood Hotels, Delta, United, Booking.com, Expedia, Hotels.com, Avis, Sixt, among others.
You can download your copy for free by registering here.