Are you playing favorites with your global gateway?

select_country_favorite

This is nothing new to regular readers of this blog, but I visited another fairly major website recently that used the following global gateway:

I always cringe when I see this.

Showing favoritism for one country over others is never a good idea.

And even if most of the users of this particular menu are based in the US, there are technical ways to pre-select “United States” without embedding it at the top of a list.

I realize that this may seem like a trivial detail, but for those web users living outside of the US, it’s not so trivial.

For more on global navigation, check out The Art of the Global Gateway.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.