Apple iOS 6 provides a multilingual welcome

ios 6 setup screen

Apple provides a subtle, but global, welcome to new users of iOS 6.

I just downloaded the OS today and captured a few screens to illustrate below:

The only thing that changes is the language of the “slide to set up” message.

It could be argued that the text is largely meaningless since most people will figure out how to use that slider thingie on their own. But that’s why the iterating languages are a nice fit. The message conveyed here is not just that of “slide to set up” but also that of a global company welcoming its customers from around the world.

Note how the length of the text string changes based on the language — a great example of how you need to build flexibility into your interface to make it truly world ready.


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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

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