In the US, football season has officially begun (there goes my weekends).
But outside of the US, football season means something entirely different.
So how does a global sporting goods company like Nike manage this heavily weighted word?
Here are two screen grabs from Nike’s new navigation menu:
Nike US
Nike UK
Nike uses the same word but simply changes the icon.
Certainly removes any ambiguity from the word ‘football.’
(Visited 153 times, 1 visits today)
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
Latest posts by John Yunker (see all)
- Internet irony - April 15, 2024
- The inherent flaw of the translation icon - April 8, 2024
- Language is a feature (to be promoted) - March 30, 2024
- Speed Kills: Your web globalization investment - March 18, 2024
- For global brands, Russian is no longer a “top 10” language - March 11, 2024
I think you meant *inside* the US, football season means something entirely different. 😉
I suppose you’re right. I have no perspective whatsoever when it comes to (American) football.