Latest posts by John Yunker (see all)
- Adobe: The best global consumer technology website of 2016 - May 4, 2016
- American Express: The best global financial services website of 2016 - April 25, 2016
- What’s the most multilingual website? - April 12, 2016
Country code registrars around the world must have been smiling when Bit.ly announced its new enterprise service Bit.ly Pro.
For $995 per month a company can leverage Bit.ly’s platform to support its own custom URL. (UPDATE: You can get Bit.ly Pro for free, but with a usage cap and limited feature set; see comments below).
At this price point, we’re only talking about large companies, but there are plenty of them that will find value in having a branded URL that provides excellent tracking data. Bit.ly reports that 6,000 companies have signed up so far. And while not all of these companies will use ccTLDs, most of them probably will.
And, looking ahead, I’m sure the price of this service will drop, which will attract many more companies into the fold.
I’ve collected a running list of companies using ccTLDs in creative ways here. I expect this list to grow rapidly in the months ahead.