Most British web users prefer .uk (says UK registrar)

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Nominet, the UK registrar, published the results of a poll that found:

More than three-quarters (77%) of British consumers prefer to use a .uk rather than a .com when searching for information on the Internet.

Clearly, you have to hold these numbers at arm’s length. But I would agree in general that people have an affinity for their country codes. And any company that is planning to localize for the UK would be wise to use .uk.

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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