Most British web users prefer .uk (says UK registrar)

Nominet, the UK registrar, published the results of a poll that found:

More than three-quarters (77%) of British consumers prefer to use a .uk rather than a .com when searching for information on the Internet.

Clearly, you have to hold these numbers at arm’s length. But I would agree in general that people have an affinity for their country codes. And any company that is planning to localize for the UK would be wise to use .uk.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.