Bit.ly is leaving Libya for the islands

jmp_logo

So Bit.ly has launched an even shorter URL: J.mp.

You can’t get any shorter than this, at least not until we see single-digital TLDs.

I can’t help but wonder if this new URL is a sign that Bit.ly is planning to shift away from its Libyan-dependent domain to one that may be a tad bit more politically stable.

And you could argue that .MP does the trick. It is the domain of the Northern Mariana Islands. It’s also a part of the US (in some legal fashion that I don’t fully understand), which has to make the lawyers at Bit.ly breathe more easily.

So my prediction is that Bit.ly will be replaced by J.mp. And though Bit.ly might play up the shorter angle for the reason why, I think it’s the legal angle that matters more.

PS: I added J.mp to a growing list of these branded country code domains.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

3 thoughts on “Bit.ly is leaving Libya for the islands”

  1. Why don’t they just use “.us”? Or is there a reason they don’t want to register in the US? Every country domain is 2 letters.

    What is the big problem so many people have following rules? I hate it when web sites use top-level domains improperly. That practice should be banned. Used properly, TLDs can help you narrow down a search.

    Of course what do you expect from a web site that is nothing more than one big 3rd party cookie?

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