The Branding of Country Codes: A list of “countryless” ccTLDs

A country code top-level-domains (ccTLD) has traditionally been used to signify a country-specific web site or resource, or simply to tell users where a given organization is located. For example, Russia’s leading search engine, Yandex, is hosted at www.yandex.ru and The Holy See hosts its site at www.vatican.va (.va = Vatican City).

Then along came the the marketing of .TV.

This ccTLD, owned by the island nation of Tuvalu, was licensed and packaged as the ultimate domain for any media property. And though the domain hasn’t exactly become as popular as .COM, a precedent had been set — ccTLDs weren’t just for country-specific properties anymore.

Then along came Delicio.us, a company that cleverly embedded the United States ccTLD into its brand name.

First ccTLD were freed from their borders. Then they found themselves melded into brand names.

And here we are today, with a growing number of companies that have registered country code top-level-domains (ccTLDs) not as appendages to their brand names, but part of their brand names. By my count, more than a dozen ccTLDs are now used as parts of corporate brand names.

This list of companies and the countries they have registered their domains in is not exhaustive, but it’s a start:

Have any to add to the list? Please comment below…

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

8 thoughts on “The Branding of Country Codes: A list of “countryless” ccTLDs”

  1. Thanks Neville. I’ll have to add a new personal ccTLD list. Speaking of which, I’ll see if Honduras is selling their domain externally. Perhaps I’ll see if Jo.hn is available…

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