Latest posts by John Yunker (see all)
Does this icon say “language” to you?
It doesn’t to me.
But the OMC design studio feels so strongly about it that it has launched a web site to promote this icon as a global standard.
I applaud the effort and I fully agree that there is a need for such an icon, but I don’t believe that this one should be it. I find that this looks like a floppy disk (and, yes, I’m aware that there is an entire generation of computer users out there who don’t even know what a floppy disk looks like).
If I were to vote for an international icon, I would vote for a generic globe icon. Companies such as Panasonic, Dow Corning, and Microsoft have used a globe icon to denote either language or country/region (or both).
I prefer the globe, but either will do the trick.
What do you think?
PS: I just discovered that I wrote about the need for a standard icon way back in 2004. I preferred the globe icon even back then.
To learn more, check out my new book The Art of the Global Gateway.