The Dangers of Not Going Global

From an old Wall Street Journal article I just came across about the success of Tommy Hilfiger abroad:

“You become vulnerable if you are just going to operate in the U.S. marketplace,” says Fred Gehring, who headed Tommy Hilfiger’s European operations before becoming chief executive of the whole company last year. Hilfiger’s growing international operations have helped stabilize the company as it turns around troubled U.S. operations under the ownership of private-equity firm Apax Partners.

(Visited 3 times, 1 visits today)

Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.