Forrester Research, by way of Internet Retailer says that the percentage of Europeans shopping online has increased from 42% in 2003 to 56% in 2005. The UK has the highest percentage of shoppers, at 73%, while Italians lag far behind at 20% (though growing at a rapid pace).
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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