The Other “W” Comes to China

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While President Bush is about to enter China, another W is also set to enter the Chinese market — the hotel W.

According to this article, the W Shanghai – Pudong will debut in 2008. And the W will have plenty of company — every major multinational hotel chain has set its sights on Asia in general and China in particular.

Says the article…

    InterContinental Hotels Group PLC (IHG) recently indicated that it expects China to account for up to a third of the company’s global expansion over the next three years, which involves adding up to 60,000 net new rooms. The company reportedly is aiming to manage 125 hotels in China by the end of 2008, a near threefold rise from the current levels.
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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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