More Reasons to Localize for the US Hispanic Market…

by

According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly:

  • 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online.
  • 49% of Spanish-speaking respondents who shop online stated that they were more likely to buy from a Spanish language site when shopping online.
(Visited 25 times, 1 visits today)
John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
Tweet
Share