Univision & Google Partner on Spanish Search

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Google and Univision just announced a partnership to improve Spanish-language search results (and make a few bucks along the way). What’s interesting about the deal is how they’re both presenting it as a “call to action” for companies to launch Spanish-language Web sites. According to the press release:

    “As the most-visited Spanish-language website, Univision.com is
    excited to work with Google to bring the benefits of more targeted
    search capabilities to our users,” said Javier Saralegui, President,
    Univision Online. “In addition, for those consumer companies not yet
    targeting Hispanics online, this partnership should provide additional
    impetus for them to develop websites in Spanish.”
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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.