The Global Evolution of Costco.com

I love the Costco.com Web site, not just because Costco is the “anti-Wal-Mart” but because Costco.com is the “anti-Amazon.” Instead of a Web page crammed with products and promotions, Costco keeps it simple. It’s the same selling philosophy you’ll find in their warehouses — selection may be limited but what they do offer is always a good deal.

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According to Internet Retailer, Costco launched its Canadian Web site in February and is filling it out rapidly. According to the article….

    Costco.com is now adding lines of merchandise such as furniture which will bring the total number of SKUs to 1,000. “Eventually we will have the same number of SKUs offered online in Canada as we do in the United States, which is about 3,000 products,” says Ginnie Roeglin, senior vice president of e-commerce and publishing for Costco.

Costco.com did sales of $375 million in 2004 and the goal is to get to $5 billion. Given their international expansion (Costco already has locations in the UK, Mexico, Japan, Korea, and Taiwan) they have a very good shot at reaching that goal.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.