What Do Dell, HP, and Intel Have In Common?

Strong overseas growth, that’s what they have in common.

In fact, when you look at their quarterly numbers, had it not been for robust overseas growth these companies would not have hit their global growth targets. And I don’t thinnk it’s coincidence that these three companies have global Web sites that rank in the top 25% in our 2005 Web Globalization Report Card. HP finished second overall.

While there is always room for improvement, these companies have invested more than most companies in selling their products abroad, from localization of product documentation to Web-based support to in-country sales offices — particularly in emerging markets. And their efforts are paying off…

Intel
According to CNET News, Intel is looking well beyond the US in product development opportunities…

    The market … is an increasingly international one that will be driven by developing markets, (CEO Paul Otellini) said. In 1995, Intel had dealers in four cities in emerging countries. Now it has dealers in 1,275 such cities. A decade ago, 15 percent of PCs ended up in emerging nations; today, the percentage has risen to 38 percent.

    To this end, Otellini said, the company is trying to develop new products that will fit the circumstances of these markets, both economically and otherwise.

    “We found that selling products designed for North America isn’t the best recipe,” he said. “They need to be much more rugged, much more sensitive to dirt, much more sensitive to power interruption.”

Dell
According to this InfoWorld article Dell enjoyed a very nice quarter thanks to “rest of world” …

    The increase in revenue was driven largely by a 21 percent increase in sales to businesses and consumers outside the U.S., said Kevin Rollins, chief executive officer, on a conference call following Dell’s earnings announcement. Customers outside the U.S. now account for 42 percent of Dell’s total revenue, he said. Shipments in Europe, the Middle East, and Africa increased by 26 percent compared to last year, while shipments in Asia-Pacific, including Japan, increased 27 percent.

HP
Despite job cuts on the horizon, HP managed to turn in decent numbers for Q2. Why? Credit an EMEA market that grew twice as fast as the Americas…

According to InfoWorld

    HP said revenue in Europe, the Middle East and Africa grew by 10 percent, year-over-year, to $9.1 billion for the quarter, which ended April 30. In Asia, revenue was up 9 percent, to $3.6 billion. Both regions outperformed the U.S. which grew by just 4 percent during the period, totalling $8.8 billion.
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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.