Move over FIGS; Here Comes BRIC

Emerging markets are driving the Web globalization revolution.

Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC.

BRIC stands for Brazil, Russia, India, and China, the four countries that pose the greatest opportunities for long-term growth among emerging markets. Of course, the key words are “long term” – these markets are anything but sure bets over the short term.

The localization industry has long used the acronym FIGS, which stands for French, Italian, German, Spanish, the most popular four languages chosen when companies enter Europe. CJK, for Chinese, Japanese, and Korean, is also frequently used when expanding in Asia.

But I see BRIC gaining currency in the localization industry, because where investment bankers see growth so too do the multinationals who hope to capitalize on that growth. And while FIGS and CJK are geographically oriented, BRIC focuses purely on opportunity. This is great news for translators of Tamil, Chinese, Russian, and Portuguese and the vendors who learn to speak “BRIC.”

(NOTE: This essay is from the April issue of Global By Design — on newsstands everwhere!)

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

1 thought on “Move over FIGS; Here Comes BRIC”

  1. Why Tamil? My impression is that much of the growth in India, at least in IT, is export-oriented and based on English. And when software is localized into an Indic language, it’s usually Hindi first. Did I miss something?

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