CNET Continues China Expansion

According to Pacific Epoch, CNET is about to acquire yet another Chinese Internet property. This one is PChome.net; the article says that CNET is paying $10 million for a 51% stake (CNET is, not surprisingly, mum on the deal).

Assuming the deal does happen, this will be the 8th property that CNET controls in China; contrast that against the UK, with three CNET properties, and Japan, with just two:

cnet_cn_properties.jpg

And yet there is still lots of competition out there, and more on the way. So it’s anyone’s guess if all this buying will be worth it three years from now.

But I can see why CNET does want more real estate in this market — because US advertisers are willing to pay for space in this real estate, as you can see here:

pchome_detail.jpg

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.