SDL Asks Companies to “Switch”

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In a page borrowed from Apple’s playbook, globalization services/software vendor SDL is asking prospects to switch over to SDLX.

What is SDLX? It’s a computer-aided translation (CAT) software tool used by translators and agencies to more efficiently and more quickly manage translation. The leader in this space by a long margin is TRADOS.

And, as I written previously, it’s not easy to get companies and translation agencies to switch their CAT tools, particularly away from the market leader. That’s why I like SDL’s new Web-based campaign so much. It poses and answers the types of questions that prospects will naturally ask, like:

– Why switch?
– What companies have swtiched?
– How hard is it to switch?

My only question is will this campaign work as well for SDL as it did for Apple?

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.