Gmail In Emerging Markets

Richard Koman for SiliconValley Watcher writes about the potential of Gmail in developing markets.

The greatest reason why I think Gmail has a good shot at popular usage is Google’s expertise at localizing the platform for developing markets. I don’t expect Microsoft to localize Outlook for Bihari, Tonga or Swahili anytime soon, but Google is well on its way toward supporting these languages on its main platform.

It remains to be seen if Google throws the resources fully localizing Gmail, but the potential is certainly there.

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.