Nike announced Q2 numbers and, sure enough, non-US sales are helping the company hit its growth targets. Asia is a bit sluggish but EMEA is booming, seen here:
A weak US dollar is certainly playing a large role in Nike’s numbers, but the fact remains that Nike is doing well in emerging markets. The company cites China, Russia and Turkey (yes, Turkey) for its strong numbers.
Now if it can just get around to improving its global gateway. It is one of the most frustrating and time-consuming global gateways I have yet encountered.
What’s worse is that the company doesn’t store country or language preferences so each time I return to the Web site I have to renavigate that gateway.
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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