Apple continues to neglect its global gateway


Every time Apple updates its web design (which it did recently) I get hopeful that the global gateway will receive a similar upgrade. But this has not yet happened. Apple’s global gateway remains firmly entrenched in the use of flags. And that’s unfortunate. Flags are not the best icons for global navigation. They are fraught with […]

What’s the ROI of web globalization?


I’ve been meaning to write about this for awhile. A few months ago, Apple CEO Tim Cook reportedly said this at an investor meeting: “When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” I love this quote. And I love any CEO who knows when the […]

What’s wrong with this global gateway?


A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all in English? Only the “English language” text needs to be in English. The purpose of the gateway is to communicate with speakers of other languages, not just English speakers. Finally, do we need “Language” at all? […]

Buick: A Chinese success story


I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for years. But the beauty of globalization is that Buick doesn’t carry this sort of generational baggage in other countries. Like China. The Chinese apparently love […]

Aussies love .AU


Keeping in mind that this is a survey funded by Australia’s registry, the data points pretty clearly toward a preference for .au over .com. From the announcement: The report found .au remains Australia’s home on the Internet with more than double the level of trust over any other namespace. George Pongas, General Manager of Naming Services at […]

Google reenters the domain name business


It is being reported that Google is venturing into new territory by getting into the domain registration business. This isn’t completely accurate. Google dabbled its feet in domain registration years ago. And a few months ago Google began accepting registrations for its Japanese TLD. But perhaps Google is serious this time about domains. I suspect it is, […]

No, it’s not blowing over


From the Wall Street Journal: Brad Smith, Microsoft ‘s general counsel, tried to illustrate the problem Thursday at a technology conference by recounting a meeting a month ago with corporate-technology executives in Berlin. One of them came clutching a copy of the recent U.S. federal magistrate ruling forcing Microsoft to turn over a user’s emails and […]