I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks China: And this hero image on the Microsoft China home page: And Nike has put together a color-appropriate assortment of products: Happy New Year!
Nice to see that LinkedIn has added support for Arabic: This raises LinkedIn’s language total to 24 languages, including English. As a point of comparison, Facebook supports more than 70 languages.
I’m pleased to announce the publication of The 2015 Web Globalization Report Card. Here are the top-scoring websites from the report: For regular readers of this blog, you’ll notice that Google is once again ranked number one. The fact is, no other company on this list invests in web and software globalization like Google. While […]
Yandex is Russia’s leading search engine and, following in Google’s footsteps, is eager to take over much of Russia’s Internet, which naturally includes the web browser. Yandex is also in the process of expanding its reach beyond Russia. But when I visited the web browser download web page I couldn’t help but notice a few problems with the global […]
According to Verisign’s domain name industry brief, TLD registrations hit 280 million in the second quarter of 2014. Here’s a list of the leading domains overall: Note that the .TK ccTLD is technically a country code but is marketed as a generic TLD, and quite successfully it seems. So Germany is effectively the leading ccTLD. […]
Looking over traffic logs, here are some of the most-visited blog posts of 2014: Wikipedia and the Internet language chasm The top 25 global websites from the 2014 Web Globalization Report Card The worst global websites of the 2014 Web Globalization Report Card Gmail to be first major platform to support non-Latin email addresses Google […]
Cuba has long had its own country code: .CU. But most companies didn’t view this domain as a priority. Until now. But be aware that this domain isn’t cheap. I’ve seen prices ranging from $800 to $1,100, so only larger companies will see this is an impulse buy. But if you can get it, I think […]
This blog has been hosted on WordPress since 2002. Since then, WordPress has grown into one of the dominant publishing platforms on the Internet. And one of the most multilingual as well, with strong support for 53 locales and limited support for an additional 20 or so locales. Languages supported include Russian, Arabic, Hebrew, Icelandic, […]
I was pleased to see the Four Seasons embrace the globe icon for its global gateway. It is well positioned in the upper right-hand corner. The Four Seasons website ranked 145th out of the 150 websites scored in the 2014 Web Globalization Report Card. I predict its ranking will improve in the 2015 edition!
Leave it to Amazon to turn Single Day plural. And why not. If we can extend Black Friday to Cyber Monday, why not extend Singles day an extra day? Here’s a screen grab of the Amazon China home page (note that the sale begins on 11/10): Nike is sticking with one day, for now. Here’s a Singles […]
In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce. Tmall, the massive ecommerce website owned by Alibaba is already promoting this day: Tmall hosts a great number of Western brands that are also eager to capitalize on this day, like Clinique: Xiaomi, China’s leading […]