Deloitte: The best global professional services website of 2016

For the 2016 Web Globalization Report Card, we studied five professional services websites: Accenture Capgemini Deloitte Ernst & Young KPMG PWC This is the first year in some time that none of the professional services websites made it into the top 25. This is largely due to the fact that these sites offer poor or uneven … Continue reading “Deloitte: The best global professional services website of 2016”

Car companies embrace global automotive platforms but resist global website platforms

Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website or software platform. You want a design that can be adapted to many different countries, and many different cultures and demographics within those countries. And as … Continue reading “Car companies embrace global automotive platforms but resist global website platforms”

Canon launches .canon along with improved global web design

Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon. In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains. The company writes: Until now, the URL we used for Canon’s global website was “www.canon.com.” From now on, however, we will begin gradually introducing “global.canon” … Continue reading “Canon launches .canon along with improved global web design”

The one “flag” you should never use on your website

I visited the home page of the Chinese online travel agency website Ctrip recently and came across this odd flag: Just because the UK  voted to separate from the EU doesn’t mean that it’s considering a merger with the United States (the last I checked). Seriously, I understand why companies use this hybrid flag—as an all-purpose English … Continue reading “The one “flag” you should never use on your website”

The Savvy Client’s Guide to Translation Agencies, now in Persian

Make no mistake. The proposed deal between Boeing and Iran Air for 88 jets is a huge deal, not so much in dollars but in symbolism. Because there are many more Western companies lined up eager to strike similar deals in Iran. While these deals are not without a fair share of risk, there was … Continue reading “The Savvy Client’s Guide to Translation Agencies, now in Persian”

.uk says goodbye to .eu

Looks like it’s time I update my European Union map, removing a key country code: Brexit underscores a point I’ve made over the years — that country codes are more relevant to users than regional domains, namely .eu. A number of companies use .eu to support regional websites, but Brexit illustrates the inherent risks. A safer approach is to register country codes … Continue reading “.uk says goodbye to .eu”

Google Translate: Ten Years Later

I remember when Google Translate went live. Hard to believe it was 10 years ago. I remember thinking that this relatively new technology, known as Statistical Machine Translation (SMT), was going to change everything. At the time, many within the translation community were dismissive of Google Translate. Some viewed it as a passing phase. Very few people said that machine translation would … Continue reading “Google Translate: Ten Years Later”

Q&A with SYSTRAN about its new cloud-based machine translation platform

It has been a decade since Google Translate took machine translation to the masses — a topic for a future post. But most companies will not be using Google Translate anytime soon to power their machine translation efforts. They want more control over customizing the engine, leveraging existing translation memories, and other capabilities that Google doesn’t … Continue reading “Q&A with SYSTRAN about its new cloud-based machine translation platform”