Car companies embrace global automotive platforms but resist global website platforms

Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website or software platform. You want a design that can be adapted to many different countries, and many different cultures and demographics within those countries. And as … Continue reading “Car companies embrace global automotive platforms but resist global website platforms”

Canon launches .canon along with improved global web design

Canon recently launched its generic top-level domain (gTLD) .canon at http://global.canon. In doing so, the company plans to migrate away from canon.com to .canon, presumably with different divisions and/or geographies occupying subdomains. The company writes: Until now, the URL we used for Canon’s global website was “www.canon.com.” From now on, however, we will begin gradually introducing “global.canon” … Continue reading “Canon launches .canon along with improved global web design”

The one “flag” you should never use on your website

I visited the home page of the Chinese online travel agency website Ctrip recently and came across this odd flag: Just because the UK  voted to separate from the EU doesn’t mean that it’s considering a merger with the United States (the last I checked). Seriously, I understand why companies use this hybrid flag—as an all-purpose English … Continue reading “The one “flag” you should never use on your website”

The Savvy Client’s Guide to Translation Agencies, now in Persian

Make no mistake. The proposed deal between Boeing and Iran Air for 88 jets is a huge deal, not so much in dollars but in symbolism. Because there are many more Western companies lined up eager to strike similar deals in Iran. While these deals are not without a fair share of risk, there was … Continue reading “The Savvy Client’s Guide to Translation Agencies, now in Persian”

.uk says goodbye to .eu

Looks like it’s time I update my European Union map, removing a key country code: Brexit underscores a point I’ve made over the years — that country codes are more relevant to users than regional domains, namely .eu. A number of companies use .eu to support regional websites, but Brexit illustrates the inherent risks. A safer approach is to register country codes … Continue reading “.uk says goodbye to .eu”

Google Translate: Ten Years Later

I remember when Google Translate went live. Hard to believe it was 10 years ago. I remember thinking that this relatively new technology, known as Statistical Machine Translation (SMT), was going to change everything. At the time, many within the translation community were dismissive of Google Translate. Some viewed it as a passing phase. Very few people said that machine translation would … Continue reading “Google Translate: Ten Years Later”

Q&A with SYSTRAN about its new cloud-based machine translation platform

It has been a decade since Google Translate took machine translation to the masses — a topic for a future post. But most companies will not be using Google Translate anytime soon to power their machine translation efforts. They want more control over customizing the engine, leveraging existing translation memories, and other capabilities that Google doesn’t … Continue reading “Q&A with SYSTRAN about its new cloud-based machine translation platform”

What do you get for the billionaire who has everything? How about a vanity TLD?

I love this story in CircleID about how the Hong Kong billionaire Richard Li has registered the generic top-level domain .richardli. I have no idea what he paid but the going rate on the application is around $100,000. The official explanation for this purchase is to “protect intellectual property.” But I’d say owning one can be a heck … Continue reading “What do you get for the billionaire who has everything? How about a vanity TLD?”

Now you can register the Korean equivalent of .com: 닷컴

Earlier this year Verisign, the registry that manages the .com and .net domains, began rolling out the localized Japanese equivalent of .com: .コム. Today, Verisign adds another language to the mix, with the rollout of the Korean versions of both .com (.닷컴 ) and .net (.닷넷). This is sunrise period of registration, which is limited to trademark … Continue reading “Now you can register the Korean equivalent of .com: 닷컴”